Beauty-discovery subscription platform GLOSSYBOX ended 2014 profitably with a strong seven-digit figure (in Euro). In fact, the beauty box company that does business in more than 10 countries (including Germany, the UK and France) was profitable every single month of the year. The company’s customer base simultaneously grew by more than 25 percent, while marketing costs were reduced by 33 percent.
For GLOSSYBOX, the most important key to success has been a focus on customer satisfaction, which, on average, increased from 68 percent in 2013 to well over 80 percent in 2014, with a maximum increase of 95 percent. Clearly, transformations within the company, which began in late 2013 and were completed in early 2014, have been far-reaching. GLOSSYBOX is now less centralized, its efficiency and processes improved, and a stronger focus on its 10 core countries has been established.
“The entire GLOSSYBOX team is excited about the great corporate development,” said GLOSSYBOX founder and CEO Charles von Abercron. “We’ve worked very hard for this success and had to make some difficult, yet necessary changes. However, it appears to have paid off as we have opened up opportunities by becoming profitable. We will use these opportunities to work on making our vision – to become the number one source for beauty discoveries worldwide- a reality even sooner.”
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GLOSSY BOX is the world’s leading beauty subscription company. Founded in 2011 by Global CEO Charles von Abercron, GLOSSYBOX has it’s headquarters in Berlin, Germany. GLOSSYBOX is a global success with more than 6 million boxes shipped to date, over 10 different countries including USA, UK and France. The beauty boxes reach more than 200,000 subscribers monthly and contain products from over 600 international brands.